The marketing models deployed by most
companies today are insincere, unauthentic, expensive, noisy and
outdated for the world we live in. In fact, we see the truth as
the greatest asset a brand can have - so long as that truth is
about doing good.
And if the intention of the brand is to do good - for people, for society, for the planet - then unleashing that truth across your brand strategy, communications campaigns, movements and initiatives, can be far more authentic, effective and powerful than made-up sound-bites, advertising, or simple cause-marketing schemes (what we call implementing True.0).
That’s why we created TRU2U - a marketing, branding, and
communications agency that creates campaigns for companies that
value truth, simplicity, collaboration and creativity.
We love working with socially and environmentally responsible
organizations - companies, non-profits and entrepreneurs. We
understand key social change issues, and more importantly, know
how to communicate them to drive awareness and action.
President, CEO, & Big-Ideas Generator
Office Manager, Head of PR & Communications
Lindsay Van Dyke
Social Media Manager & Student Coordinator
Mareika de Haas
Artist, Designer, & Web Developer
True.0 is a unique partnership that brings together top minds in marketing, branding, and sustainable business leadership. The highly interactive True.0 process is designed to do one thing and do it very well — position, market, and brand sustainable companies for real growth and traction in the marketplace.
Our student interns conduct research, craft messaging, pitch reporters, connect through social media, design graphics, write position papers and craft individual campaigns for our clients. It is like an interactive class, but with real work, real deliverables, and real results.
Check out some of what we do at TRU2U U: